Story publishing online is quite a popular topic among L&D professionals. It’s the type of thing we all want about, but many have no idea where to begin. We often see people Publishing a story in very random places without even knowing it. Like, for example, in crafting an email, or a Facebook post. Your stories don’t need to be long but it should be in a way that catches the audience. Hence, we aim to provide you with simple tips on how to publish your startup story online.

The fact is that you can publish your startup story in several ways. To get the best output from these tales, you must to fit the audience at hand – investors, journalists, clients, partners, and customers, among others. Many entrepreneurs think their story published will grow organically, but that simply isn’t the case. You have to understand that you should craft all of them, something that takes significant time and resources.  

So, here are 7 easy and quick tips on how to publish your startup story:-

1. Informal Practice

Informal practice can occur in our daily lives. We tell stories every day during regular conversations. And we even don’t put too much thought into telling them. We simply recall the facts and verbalize them. Some people are naturally more entertaining at this than others. So, try to be informal and put your experience as a story. Being informal while writing a story will help you in connecting with the audience. Most of us can tell a good story one time. Then we’re bored with it and move on unless there is a reason to share that experience again. So, try to publish your story online in different ways from others.

2. Own Story

If you want to Get your story published in a better way, you can do it by sharing your own ideas and role played in the startup. Try to choose yourself as the lead character which is supported by others. You can show the audience from your perspective or you can else try something new. You can use a new word that you recently heard or publish the story of your day through the eyes of someone else.

3. Little Details

Recall the events of the days and write them down in your stories. But as you write be mindful of how you Want to publish a story of your day. Don’t make it overloaded with data and statistics that can become stressful to the readers. Just put a little thought into the little details and make it feel more realistic to generate a bond with the readers. People prefer content that has a strong connection with society and everyday life. For them, good content is unique, new, and has a societal impact.

4. Target Audience

To publish a story online, you have to keep in mind your targeted audience also. You must ensure that you use phrases or incidents that can connect them with the reality of your story. Publish them in a way so that they feel motivated by the startup you have created. Once the audience gets to know about your struggle, they start respecting your company.

5. Media connection

Every startup story needs a media relation strategy. Unfortunately, there are still a lot of people that don’t know how to build a good relationship with the media. Many don’t also realize the importance of using media as a channel to publish a story for free.

Startups must spend some time reading the news articles of a publisher to understand how the stories are written, know the language style used, and the types of articles that get published the most. If you have a lifestyle article, send it to a lifestyle publisher. If you have tech-related content, send it to tech media. And so on.

6. Online Presence

The more you are active on social media, the better you can get your article published as you have the reach to more audience. You can share the link of the website where your story gets published on your social media accounts so that your story can get more traffic. Also, you can directly publish the story online for free on your social media accounts.

7. Choose a Good Website

After you get everything ready, its time to select a website to publish stories. It will be better if you opt for free online story sharing as everyone can access it. It will be better if you prepare a list of Story publishing sites and then pick the best option from it. Choose your website wisely as a good one can really make your story impactful and reach it to the audience.

Small businesses must have their unique marketing strategies plan if they want to be ahead of their competitors. Although, the conventional ways of marketing are still relevant but try to use them to develop new basic marketing strategy to reach out to the audience.

Benefits of Marketing strategies for small business

Before using some marketing strategies plan to help develop your business let’s have a look at some of the benefits that will give us more idea about the purpose of the marketing strategy for business.

1. Marketing strategies for business will help you study your competitors. Knowing your competitor is very important.
2. It will help you streamline your budget as it is done with a set budget and it focuses on particular audiences.
3. It helps in developing your business which is useful in building relationships with competitors, clients, and the other members.
4. The marketing awareness strategy will help to develop an awareness of business and the industry amongst customers known and unknown, to both your industry and your business.
5. Marketing develops consistent growth and vision of your business amongst audiences because you never know who could become your audience.

The basic marketing strategies focus to give you a good prospect and satisfied customer and ultimately a happy customer not simply today but also in the future.

Marketing strategies plan is not just for big businesses to grow larger or international business to fight its competitors but it can also be used for local small size businesses and growing business to make it grow better or before starting a new business.

So, here are a few promotional marketing strategies to boost small businesses:-

1. Goal

The first step of planning a marketing strategy is defining your end-game and strategizing your budget. The first question consultants ask the big bad corporations going through restructuring is, “What do you want?” This is the time when you have to decide what is important to you; are you looking for brand awareness or conversions?

Tip for now:

Start prioritizing your goals. Set a fixed goal and accordingly plan your budget. Achieve the target and go for higher goals. If you fail to do so, restructure your strategy and find out the flaw.

2. Competitors

You need to watch out yourself to your competitors, to the market, to the industry and of course to the consumer or to your buyers. Your consumer needs to understand that you are good and that you can keep them happy by providing them with quality service better than others.

Make sure you know your competitors, their strengths and their weaknesses. You have to understand the best players, all the big as well as the small players, remember you are only about to start the business where many have already been in the market and now are in a better position than you are.

3. Price

When you have built the base by knowing what you have to sell, knowing your target market, your buyers and your competitors, now it will be easy for you to price your product.

Using a higher price than your competitors, in the beginning, is not good for the sales of your product. You could not afford to lose customers or experience less or no sale of your product. Fixing an appropriate price for your goods and services is very important for the startup and the development of your business. So, accordingly, develop a pricing strategy in marketing in order to tackle your competitors.

4. Email Marketing

Email marketing is a form of digital marketing that allows the brand to gain an advantage of the email list by sending them updates about upcoming offers and deals. But one thing you should remember, annoying the customers with too many emails can lead to loosing out the customers.

To gather email addresses of your potential customers, you can offer them something luring such as a free download, any coupon, a free service trial or something of that sort.

5. Google My Business

Google My Business is a platform that combines all the other Google marketing tools such as Google+. Google Analytics, Google Reviews, Google Insights, and Google Maps profile. It can become a powerful marketing strategy for your small business. For businesses targeting local markets, this is a powerful marketing medium. The listing appears at the top half of the search page ahead of the search results. So, you have to get your small business in the top listings. If you are able to get your business listings in the top 3 listings, you are bound to get an enormous amount of traffic, which solely can bring you huge business without spending much on ads.

6. Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content for the purpose of increasing your web traffic, getting new customers, making more sales or simply increase brand awareness. It focuses more on long-term results. It requires initial payoff which tends to be low, but the long-term, sustainable growth in visitors, leads, and customers can single-handedly carry a business.

Content is not limited to blog posts. It includes various elements such as videos, podcasts, online courses, and a host of other mediums in which people consume information.

7. Facebook Ads

Facebook advertising is an effective strategy which can benefit your small business immensely. For small entrepreneurs, Facebook is an open platform to reach out to a huge audience because of its user base. It does not require an experienced person to use this social platform for marketing. Only a few steps such as creating a catchy headline and adding some description, an image and a link to the ad are good enough to draw the attention of the audience to your ad and business.

You can place Facebook ads to target your specific set of consumers based on their location, online behavior, sex, age, etc.. Facebook Ads Manager will guide you to create, run and test many ad tests so that you can find out which ad formula is catching the attention of your consumers

8. Progress

After you have started your business, you must ensure that you continue to maintain enthusiasm amongst your audiences. Hence, you need to keep updated your marketing strategies plan and maybe even improve it with time.

But for the same, you have to keep on monitoring your progress. You should keep a watch on how is your business developing and growing in size. Also, keep a check on your competitors and their progress. They might come up with new marketing strategies plan to overtake all the attention you gain from your customers. Monitoring and keeping a close watch on the market around you, your own business and your competitors are important, this will keep you a step ahead.

9. Local Business Groups

Joining local business groups provides you with the opportunity to meet up with other like-minded people who have some common ground with you. These groups are a great opportunity to bounce ideas off other smart people, share referrals, find talent, and identify new strategies.

While you can find these groups online, it is always better to have in-person meetups for the bulk of your interactions. Lastly, these groups can lead to joint ventures and profitable partnerships.

Marketing of goods and services is a very important part of the business. Doing it in the right way with proper strategies can help you perform and develop your business. It can boost your new startup better than the biggest existing players in the market.

Author BIO: “Md. Afraz Alam is a certified Digital Marketing Professional. He is working with Startup Idols as a Marketing Head and Techfee as a blogger. In his professional life, he has served many clients across the globe with his prominent digital marketing strategies. He writes tips and tricks about SEO, Social Media, WordPress and almost all about Digital Marketing Solution.”

Digital Marketing has become one of the most important concept of modern business. At a time when startups are emerging everyday; entrepreneurs are pushing hard to advertise their startups via digital mediums, but, otherwise, they are neglecting to perceive what a complicated process digital marketing is, but still, it continues to be one of the most effective ways to reach online customers and followers. This is the reason companies are looking for digital marketing services to get a planned digital marketing strategy to help them grow a company successfully. It is more crucial than ever to grow your business online to engage with today’s consumers. Let’s find out how digital marketing can help in the growth of your business at much faster rate

1. Customer Base

It should be obvious to every marketer that it is the customers who help a business prosper. Creating and expanding the customer base in digital marketing is extremely crucial to maintain a strong bonding with the customer. When customers’ find about  the brand’s online presence being interactive and open to complaints, queries, etc., automatically, they develop a sense of trust and compliance. So in brief, customer acquisition is quite significant for businesses.

2. Reliable Branding

No matter whether the size of the your business is small or large, with digital marketing, every organization can create steady and reliable branding. A unique logo along with the name of the organization, a tagline with professional graphics is all a company needs to portray them as a strong and consistent brand. This kind of branding in the digital marketing sphere helps in bridging the gap between the small and large enterprises.There are digital marketing agency for small business who aim to perform the task at cheaper rates for small businesses. Also, excellent branding always attracts people to take interest in the brand and connect with it.

3. Potential Audience

Digital marketing is is much beneficial to the brands that are looking for specific groups of people as their audience because they can target their audience while marketing online. It is a waste to reach out to a larger audience who is not at all interested in the brand, which usually occurs in print and television advertising. Online marketing allows a business or a brand to target their specific audience in terms of age, interest, choices, etc. There are various types of techniques such as SEO, PPC, SMM, etc., but the basic point here is the that digital marketing services can be used to act as online marketing firm and target potential audience.

4. Search rankings

Even though a business has made certain assumptions regarding whoa their potential customers are, it is always advised to review the search rankings first. Search engines are a platform where customers search for their ideal product or services of choice. Internet marketing services can help  in boosting businesses’ sales by getting hold of such potential leads who are already interested in buying the of products.

5. Stronger form

As a matter of fact, online marketing is easily affordable and more effective than traditional ways. The amount of money that is required in offline through print or television marketing is much more than the paid advertisements that run online. Also, the return to investment ratio is much higher which leads to effective result generation. Advertisements that run online can be analyzed and tracked much better for detailed performance. This is the reason companies nowadays, prefer to market their products and services online more instead of traditional way as online campaign can help grow a small business into a large business by bringing more customers and investments.

6. Social media

It is obvious that billions of people spend a lot of time on the social media. It would be a foolish act for a business to not have a social media account to connect with the audience. Staying updated and upgraded with the social media is a vital aspect to ensure the growth of business. Social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc., are considered as mandatory platforms to attract new customers and at the same time building a stronger bond with the existing ones.

7. SEO

Search engine optimization is one of the best ways of the best methods to ensure the growth of business by online marketing agency. Digital marketing and seo services are interlinked to one another. SEO helps in gaining more traffic to the brand’s website and therefore, increases sales and viewers as well. An important part of the digital marketing strategy is the strong use of SEO friendly keywords that are relevant to the business. Good SEO boosts brand’s ranking in search results and this ensures that the brand can be found on the first page of the search engines. The brand’s landing page should be more attractiveand lite as well than any other page as the customers would be redirected there. It should contain effective,specific and useful content and information to ensure that the customers face no problem in engaging with the brand easily.

8. Email marketing

If the customers are willing to opt for a brand by providing their email details, then they want to stay updated with what the brand is doing. Email marketing is a form of digital marketing that allows the brand to gain advantage of the email list by sending them updates about upcoming offers and deals. But one thing you should remember, annoying the customers with too many emails can lead to loosing out the customers.

9. Mobile friendly

Everybody is aware of the user base mobile phones have. Whenever you are outside, you would definitely opt for your mobile phone rather than your personal computer. Hence, every business should keep in mind to build a mobile-optimized website so that the viewers do not face problem in viewing the page and changing their mind from making any purchase. This ensures that proper navigation and alignment can really help in increasing the conversion rates.

10. Analyze data

Digital marketing not only makes your customers aware of your products and services, but also provides you an opportunity to gain the knowledge of what your customers want and what are their expectations. This can be done via online surveys or emails. The basic data about the people can be used as experience which can be used for further improvements of the products.

Digital marketing is evolving everyday. It is constantly changing to come up with trends that are out of the box. Custom fit solutions for a brand ensures in optimizing maximum profits for the business. Online marketing agency India take such key target points into consideration and outreach their audience to derive maximum engagement, conversions and revenue generation. Therefore, it is very safe to say that in this era of digitization, digital marketing is definitely the best marketing form that will trigger your business growth.

Author BIO: “Md. Afraz Alam is a certified Digital Marketing Professional. He is working with Startup Idols as a Marketing Head and Techfee as a blogger. In his professional life, he has served many clients across the globe with his prominent digital marketing strategies. He writes tips and tricks about SEO, Social Media, WordPress and almost all about Digital Marketing Solution.”

If you cannot spike and maintain the interest level of the reader, then as a writer you will be instantly dismissed. It might sound rude but unfortunately, this is the fact. The world is content saturated and the reader is spoilt with choices. So, if you fail to deliver the type of blog content people enjoy reading, you’re expected to face the tough time ahead.

 Writers often complain that there is so much else to do apart from writing. It includes research, formatting of the content, references and now the demand to write engaging content.

Thankfully, there are ways that make sure that you write the trendy and interesting content. some of them are exclusive, some are known but not put to use, and some are very generally that we tend to overlook them.

However, this is for sure that once you read the article carefully and follow these tips, you will definitely be able to combine and play better with words.

1. Write as a storyteller

Information is for which the reader has reached to your vlog but if you tell them about their search result in a story way, they will remain hooked to your content.

But you cannot start with “once upon time” format. You need to stimulate the interest of the reader by creating the intrusive aspect of their mind so that they want to know about it and continue reading further.

For example, if you are writing a food blog, then share your own experience in it. Do not drag it too long and make it a part of your autobiography.

Anyone can write a blog but the challenge is to write an interesting one.

The audience now wants to listen from words which means that you give them articles that are not at all boring and monotonous.

Well, if you want your audience to connect with you, then share your own experience in between.

• The first-person style always rules

Writing in this style is casual. It is like having a conversation with your reader.

The new trend is to write content which involves and submerge the reader in the content. with the first-person tone, the interest level is not lost in the first few lines and they continue to read it till the end.

You see, it makes a whole lot of difference when you read “I really enjoy the trip to the Maldives as the beaches have soft white sand. Even the local cuisine is mouth-watering and you cannot simply miss their authentic sea food.”

But, if you deliver the same information by saying “the Maldives has the best beaches in the world as it has white sand and the food available there is too exotic”, it fails to create the impact and appears dull.

• Prefigure

Well, when your inbox has an image which you have received don’t you judge it by the foreshadow of it? Well, the hazy image is enough for you to decide whether you want to download it or not. Same works with the reader of your content.

You try to give them “hint” of what is coming ahead in the story.

This does not mean that you need to disclose everything in the beginning. All you need is to mention a little about what is yet to come and ignite the interest of the reader. This also helps them to have an estimate that you are not dragging the blog but you still have important information for the reader.

• Movement and changeover

This is tricky as any kind of writeup has its whirling and twists. But an abrupt or hasty twist can confuse the reader. They might feel disconnected and wade away for something more interesting. Also, simply sing words can never make the transition smooth.

Instead, try to go for a change over with symbols, arrows, and other direction giving signs and codes that will achieve two purposes, first, it will break the monotony of the reader and second, it will add life to the content.

• Write short but meaningful sentences

This is the most common mistake which even the seasoned writer commits. They write very long sentences in order to explain something to the reader. The word count extends because they do not want to break the flow.

But the fact is, it bores the reader. Short meaningful sentences make the read crisp and interesting. For instance, a sentence like “we actually enjoyed the cool breeze and food together with the company of our friends who had joined us on the trip as they wanted to meet us on the reunion which was organized by the alumni of the college”.

This 40-word sentence has too much information about the trip, company, purpose and of course the reunion. But the exciting element is diluted with the long sentence. If framed crisp, it will sound exciting by using short sentences like “we really enjoyed the reunion this year. It was organized fabulously by the alumni group of our college. The weather was awesome and we enjoyed the evenings in particular with a cool breeze and mouth-watering food served to us”. 

• Do not extend the content impractically

Word count matters but it does not rule the world of content. Writers are worried about their word count and they sometimes add irrelevant length to the content. those who get paid for their word count are the ones who should actually worry about it.

But, if you want to grasp the attention of the reader, then concern about the quality of the content. It is somehow related to the word count as well, how?

 Well, the more you research and dig deeper to get information for the content, the more you find information about it. Naturally the length of your content increase. So, you need not to worry about the length of your writeup. Make sure you cover full information which is relevant to the topic.

• Do not limit the content to restrict the word count

Content length is tricky, long or short, it matters to the value of content.

You should say enough and that is the perfect way to measure the length of the blog or article.

Writers need to deliver crisp content, it means that make it concise but has a seamless flow which does not hinder the readers’ interest. An article needs everything, an outline, words, examples, summary, and even a structure.

The irony is all, is supported with words. There is nothing else apart from images that make a good read.

I find it extremely challenging to give my content everything with mere words. Images are there but they cannot do the job alone. They support the content and break the monotony, but do not convey the message.

Perfect reading material has the perfect balance of words, not a tad more or less.

• Be see-through

When you are reading this article, you know that it is exclusively about how to increase the content quality. As a writer, it is my duty to deliver what I have committed in the beginning. I cannot write anything beyond the topic and of course, need to specific about my opinion.

Even if need to distill my content, the only result which comes from it is to write about the topic. So, you deliver what you promise.

Do not use fancy words, they don’t work anymore. Instead, use the right words in the right place.

• Use full-stop often

Well, you understand what I say? Great, so no more giving your reader a wall of content.

This is not the reputation to pointer 5 which says use short sentence.

Breaking sentence does not mean that you cannot write long sentences or has poor grammatical skills for joining words. But it does not make the read boring. You can check the journals and find out what difference it has with blogs and articles, especially the online ones.

Online readers generally skim through the write up as they are in a hurry or sometimes read in their really short breaks that can even be for less than a minute.

Short sentences are helpful to them. First, they sooth the brain and enhances the visual presentation. The message is clear. You will not read a long wall of content and so the reader is prompted to read the article.

Second, it helps to absorb the information and the reader remains hooked to the content.

Conclusion

Writing skills are judged by the readers who want to find answers to their queries and searches in the simple combination of words. As a writer, you might have a different perspective which wants to show your skills and knowledge of the language. But, unless you have a dedicated audience, you cannot simply claim that you have the best writing skills.

Writers essentially need not to write to impress the readers but to give solutions to the questions in a smart way. content should not waste their time and answer the normal people in the simplest way.

Author Bio: “Brij Bhushan Singh is a Professional Blogger and Content writer. He is working with Ranking By SEO. In his professional life he has written many useful articles about WordPress, social media, SEO and almost all about Digital Marketing.”

Getting a new job is a total new experience for a person. Everything seems appealing as we have only heard about people working in a firm and holding a certain responsibility. Well, if one really wants to stick to their new job, it’s extremely important to behave in a certain way and avoid doing few things. These things are career spoilers. Beginning of a new job can be very exciting and scary at the same time. So, let us walk in to see those things which should be avoided at a new job.

1. Table of Contents

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   Comparing the new job with the older one

Well, if you have worked anywhere before, then this tip is for you. It might irritate the people around you if you constantly keep on comparing things at your new job with the older one. So, try not talking about how things used to function at the old company rather focus on new things here and ask people how things are done here, at the new place.

2. Try not to wander at your very first day

Has your HR department told you when are you supposed to arrive at the office? Well, if not then I suggest you may ask them once before joining because reaching at the time you are not supposed to and at a place you are not supposed to report can lead a bad impression. Also, wandering around the office searching for the place where you should be is not impressive. Hence, you must ask them once, where and at what tine you are supposed to reach.

3. Bonding is good to a certain extent

If one of your colleagues ask you out for a lunch, what would you do? Doubting their intentions is not a great way of dealing with it. You should accept their invitation. It would really help in building a strong bond at the workplace. So, do not miss an opportunity to bond with the people at work. It is recommendable to a certain extent but not beyond that because then it is not suitable at workplace.

4. Do not dig out your past

You may want to release out all the negative things about your previous job. For instance, talking negative about how your boss was or how your co-workers were etc. This would let your present co-workers to create a story about it and things at work spread like fire without taking even a bit of time. So, be careful about what you are speaking and try not digging out things.

By – Nayni Jain

There are many career scope in graphics designing. It is more often categorized into the field of visual communication. Graphics designing comprehends topics such as film making, photography, illustrations etc. It is the art of planning and projecting ideas through the visual and textual format. Graphics design is almost everywhere. The ads in the newspapers, magazines, the logo of your company etc are all the part of graphics designing.

Due to the massive growth in the exchange of information, there has been a consistent increase in demand for a graphic designer. This field has huge scope in today’s world. A professional graphic designer is the one who has in-depth knowledge in the various domains of the area. Several universities now deliver programs in this field entirely online, catering to aspiring graphic designers who need flexibility and convenience in earning their degree. The various career scope in graphics designing are:

1. Publication/Print

Celled by another name as editorial design. It involves creative typography, designing layouts for the magazines, books, paper etc. Often the newspaper and magazine publishers employ editorial designers to make the layouts.  Designing the book covers, selecting the font and many more things are done by the book designers.. Editorial designer, Editorial Graphics Designer etc are the common titles they are being given.

2. Advertising/Marketing

Advertising and marketing graphic designers ensure that pre-publication art meets technical requirements. They help a company to design their product using compelling graphics to create images that convey complex ideas and emotions. This work can be challenging, especially when balanced against colour requirements in print and other limitations (like file size) in digital media. Job titles for graphic designers in this field include creative director, brand strategist, and web designer.

3. Interactive Designers

They are the ones responsible for designing the web and ease of use by the final audience known as User experience or the UX. Although Graphics Designers don’t need any technical knowledge but they might sometime work with the web development team. The job titles for this post will be, Interaction Designer, UX Product Manager.

4. Motion Graphics

These are the designers who work on multimedia projects. Although it is similar to the animation which involves visual effects. They use graphics design principle to make videos, films etc. Job titles include Motion Designer, Multimedia designer etc.

Startup Idols proudly announces The Lifestyle Portal as their Content Partner. We are highly obliged to get into this collaboration with TLP.

Both the Founder of Startup Idols, Atoofa Khushnood and The Lifestyle Portal, Tanya Munshi are excited about the collaboration and are looking forward to a long-term association with each other.

About Startup Idols

Startup Idols is a Graphic Designing, Content Writing, Web Development and Digital Marketing company in Kolkata. At “Startup Idols”, we believe in supporting the fresh ideas and how they shaped into a success story. From brainstorming to planning the milestones of your entrepreneurial journey, the “Startup Idols” wants to not only know it all but tell it all to the world to inspire the new generation of entrepreneurs.

About the Founder

Startup Idols is the brainchild of our Founder & CEO, Atoofa Khushnood, whose passion towards writing and blogging has set her free in the realms of creativity. She has been producing content on various different topics for almost a decade now. Atoofa started off with her diary but gradually found her way into the world of journalism and online media. She always had the mind filled with interesting and unique ideas, which brought her to the personal milestone of starting a web portal which only has success stories to tell about the winning start-up entrepreneurs. This is one way of keeping her passion for writing and producing content alive, besides helping entrepreneurs to access a bigger audience.

Apart from a writer, Atoofa always had an entrepreneur tickling her passion for starting new innovative projects. Keeping that in mind, she has decided to start this website which will help and motivate the upcoming business tycoons in reaching their professional milestones.

About The Lifestyle Portal

The Lifestyle Portal is an e-publishing platform that focuses on entrepreneur profiling, entrepreneur directory listing, workshop reviews, feature stories and more.

Over the past seven years, they’ve featured and profiled over a 170 entrepreneurs/ start-ups from various fields and have collaborated with some of the top brands in the country.

About the Founder

A fun-loving gourmand who finds bliss in travelling, eating and cooking to the extent that there is a visible twinkle in her eyes when she talk about food!

Focus and positivity go hand in hand in her daily life as she melts away her problems with a scoop of indulgent ice cream/ dessert.

A features writer by profession and a Certified Parent-Child Play Practitioner, she’s happiest clicking pictures of people, places and of life as-it-comes with her prized DSLR.

Apart from running The Lifestyle Portal, Tanya has also been a visiting faculty teaching Journalism Writing for the MA program for Media & Communication, at the Department of Extension Education, SNDT Women’s University.

We wish to achieve great heights and help each other grow globally. With this note, we look forward to a life-long collaboration.

Conversation is the art of presenting yourself in front of people. It is the way you capture attention of the people. Effective communication is a skill of sophistication. Conversation etiquette comes with some do’s and doesn’t and every individual should be well aware of conversation etiquette. Wherever you go, the most basic thing through which people judge you is by the way you communicate and present yourself in front of them. You need to capture the attention of the person you’re talking to by knowing the important conversation etiquettes and by avoiding the common mistakes made while having a conversation.

1. Responding with surprise to the news given by people

Whenever your friend or your colleague tells you about something or some news he has been wanting to tell since so long and responding with a phrase like “Oh Really!” is not a good way of taking your conversation further. It might end up the conversation. It shows you disinterest towards their conversation. It’s not that bad to say this phrase but putting a bit of effort can cheer the person sitting in front of you. This forms a major part of soft skills.

2. One word phrases to be avoided for professional communication

Answers like “awesome”, “cool” are the words which do not add much spice to the conversation. It’s good to give positive replies to the person and encourage them. These words can be used to confirm what one is trying to say. However, they may make the conversation dull. Try to make it a bit interesting by asking some questions if not sure about what else to ask.

3. Do not interrupt for effective communication

Have you ever experienced this thing? Well everyone might have. People often tend to interrupt in between conversations to make up their point. Interruptions are a total turn off. If you want to capture the attention of the speaker while you speak, you must listen when he speaks. Whenever this happens, the other person feels like you are least interested in their experience and more in making up and presenting your point. Avoid them.